Task
Promodo needed to achieve these goals:
- increase revenue growth from email marketing channel;
- implementation of automation and multi-channel er https://001eaglegaze.online https://002eaglegaze.onlineapproach to mailing;
- increase audience engagement.
What we did
- Designed letter templates.
- Implemented a reactivation and welcome chain.
- Segmented the base of subscribers.
- Increased the number of promotions.
- Improved triggers and base collection sources.
- Determined the optimal sending time and created the Landing page.
- Implemented multichannel, advanced segmentation, recommendation system and gamification.
- Launched thematic campaigns.
Results
Email channel revenue increased 3 times, the share of active audience grew by 30%, the subscriber base expanded b